Trademark Your Business's Logo

Posted on: 19 July 2016

If you are starting a new business, you are probably going to have some kind of logo for your business. A logo is a good way to get people to remember who you are and what your business is. If you do have a logo, you probably spent a lot of time and money to make sure that it's perfect for your business. If so, you want to make sure that it's protected from anyone else using it or taking your logo for themselves. The way to do that is to register your logo. 


You can turn your logo into a trademark for your business. You see them for all kinds of business. For example, the large golden M is McDonald's trademark, and you can see that and immediately identify it, even if the name isn't completely spelled out. If someone else uses that trademark, they face legal problems from McDonald's since they registered it so that no one else can use it. That is why you will see a TM put right next to the logo. That shows that a business has registered that logo. 

How to Register Your Trademark

You can register your logo so that no one else can use it. The easiest way to do it is to hire a trademark attorney so that they can do all the paperwork to register it for you. The reason for that is because there are a lot of regulations and rules that you are going to have to deal with. The lawyer will be able to do all that for you since they are familiar with all the rules. Before you do anything, you and the lawyer will have to decide which class of trademark you are going to use. There are a number of different classes when it comes to trademarks. Which one you choose depends on what goods or services your business falls under. It can be confusing to figure out which one you should use, so your lawyer can help you with that. 

Your lawyer may also suggest that you trademark your business name. Doing both will give you the most amount of protection for your business. Just be aware that you will have to file two separate applications and pay two separate fees if you do. 

If you want to make sure that your business is memorable, you probably have thought about having a logo created. If you do, make sure that you get it trademarked so that it is protected.